Wisp: An AI Documentary Brand
A recognizable visual world for 6–13 minute documentaries, built by one person.
- Project
- Wisp (own channel)
- Role
- Creator & Producer
- Tools
- Adobe Premiere Pro, ChatGPT, Claude, ElevenLabs, AI image and video generation
- Period
- Mar 2026 – Present
At a glanceOne consistent brand across three long-form documentaries and their short-form cuts, produced solo.
Context & objective
Objective
Make esoteric topics — folklore, magic systems, the science around them — clear and trustworthy for viewers who find most spiritual content either too dense or too empty.
Challenge
Free scientific footage is limited, and the genre is full of kitsch and sensationalism. The channel needed a premium, consistent look on a solo budget.
Creative strategy
A brand system I designed: Cormorant Garamond and Montserrat, a warm beige base with pastel accents, a moth-like logo mark, and a color per ebook category.
A consistent frame: visuals on a paper texture, a section reference top-left, the logo mark bottom-right, one-word captions.
Two thumbnail systems: a taxonomy layout for many subjects, a hero layout for one to three.
AI-assisted creative production: ChatGPT for research, Claude for scripting under my own written canon of structure and retention rules, ElevenLabs for narration, AI tools for visuals. Every creative and editorial decision is mine.
Production process
- Research
- script
- narration
- visual script
- scene plan
- automated assembly
- captions, overlays, thumbnail
- publish
- short-form cuts
Deliverables & contribution
Deliverables
Long-form documentaries including Every Chakra Explained in 6 Minutes, Every Type of Witch Explained in 12 Minutes and Every Starseed Explained in 13 Minutes; a full brand manual; short-form adaptations (case study 3).
Contribution
Sole creator: concept, research and script direction, visuals, edit, captions, thumbnails, and the brand system, which I designed. Ebook artwork made by collaborators is credited to them.
Current status
One consistent brand across three long-form documentaries and their short-form cuts, produced solo.
Learnings
A defined visual system keeps very different topics feeling like one brand. Consistency in typography, framing, color and illustration style matters as much as any individual AI generation.